research articles in press
Barrera, K. & Shah, D. (2023). Marketing in the Metaverse: Conceptual understanding, framework, and research agenda. Journal of Business Research, 155, 113420. (Find it here)
- Amongst the top downloaded articles at the Journal of Business Research
- Winner of 2023 Winter AMA Conference Best in Conference Research Paper Award
- Winner of 2023 Winter AMA Conference Best Paper in the Digital & Social Media Marketing Track Award
- Winner of Best Paper Award at the 6th International Conference of Marketing, Strategy, and Policy, Newcastle University, UK.
ONGOING WORK
Kevin Giang Barrera and Denish Shah (preparation for submission). “Overcrowding, Dynamic Pricing and Mitigation of adverse Customer Experience (CX): Evidence from text mining and field studies.”. Finalist of the AMS-Mary Kay Dissertation Proposal Competition Award.
Usman, Umair & Kevin Giang Barrera. “Virtual Transgenderism: How Gender Bending Influences Consumers’ Choices in the Metaverse”. (literature review)
blog reviews
Tatara, J.H. & Barrera, K. (2020), Bit by Bit, Step By Step: Why and When Consumers Need to See It to Believe It in Change Advertisements. Journal of Marketing Research Scholarly Insights. (Available here).
chapters in books
Barrera, K., Leite, B., Locosselli, J.L., de Miranda, A., Ramos, M., Servelo, P. & Soares, M. (2018), “NUTRIMEALS: Plano Integrado de Negócios para a abertura da empresa NutriMeals: Serviço Delivery de Refeições Saudáveis” In “Os Mais Relevantes Projetos de Conclusão dos Cursos MBAs 2017-2018”. ISSN 1809-9769. São Paulo, BR: Strong Consultoria Educacional Ltda.
other work
Lothia, R., Barrera, K. G., Fendler, R. and Crowther, K. (2024). Navigating Pedagogical Transitions: Perceptions of Teaching Effectiveness in the Era of Emergency Remote Teaching during COVID-19. Advances in Online Education (forthcoming)