Talks & events

Frontiers in Service Conference, June 2024 –  - Barrera, K., & Shah, D. (2024). A longitudinal field study on Dynamic Pricing in Overcrowded Service Settings: The role of Frontline Mitigation Tactics (June 26-30, Amelia Island, FL - USA)

Academy of Marketing Science Annual Conference, 2024 - Barrera, K., & Shah, D. (2024). Managing the Customer eXperience in Overcrowded Hedonic Service Settings: Evidence from longitudinal field studies  (May 21-24, Coral Gables, FL - USA)

Theory + Practice in Marketing Conference, May 2024 - Barrera, K., & Shah, D. (2024). Crowding mitigation, dynamic pricing, and CX interventions: Evidence from longitudinal field studies  (May 16-18, Austin, TX - USA)

AMA Winter Academic Conference, 2024- Barrera, K., & Shah, D. (2024), To Price or to Entice. Navigating the customer-centric dynamic pricing paradox in overcrowded hedonic service settings (February 23-25, St. Petersburg, FL - USA)

Invited talk in Research Seminar at FGV | EAESP, May 2023 (SP, Brazil)

Cumbre del Marketing: Monetiza tu Conocimiento, April 2023 (Online, Venezuela)

AMA Winter Academic Conference, 2023 - Barrera, K. & Shah, D. (2023), Marketing in the Metaverse - Evolution, Organizing Framework, and Research Agenda (February 10-12, Nashville, TN - USA)

Marketing, Strategy, and Policy (MSP) Conference, 2022 - Barrera, K. & Shah, D. (2022), On The Metaverse (r)evolution and how it is (re)shaping Marketing (November 11, Online hosted by New Castle University - England)

PDMA Doctoral Consortium, 2022 - Barrera, K. & Shah, D. (2022), Marketing in the Metaverse (July 26-29, Knoxville, TN - USA)

Marketing Strategy Doctoral Consortium, 2022 - Barrera, K. & Shah, D. (2022), Marketing in the Metaverse, (June 27-29, College Station, TX - USA)

10th AIM-AMA Sheth Foundation Doctoral Consortium, 2022 - Barrera, K. & Shah, D. (2022), Marketing in the Metaverse, (June 18-23, Online, Online hosted by Jagdish Sheth School of Management, JAGSOM - India)

Inter-University Research Symposium hosted by Clemson University, 2022. Barrera, K. & Shah, D. (2022), Marketing in the Metaverse, (February 25, Clemson, SC - USA) 

30th AMA SERVISIG Doctoral Consortium Fellow, 2024

2024 AMS Doctoral Consortium Fellow, 2024

Inter-University Research Symposium hosted by Clemson University Fellow, 2024

AMA-Sheth Foundation Doctoral Consortium Fellow, 2023

Marketing Strategy Doctoral Consortium Fellow, 2023

Inter-University Research Symposium hosted by Clemson University Fellow, 2023

PDMA Doctoral Consortium Fellow, 2022

Marketing Strategy Doctoral Consortium Fellow, 2022

10th AIM-AMA Sheth Foundation Doctoral Consortium, 2022

Inter-University Research Symposium hosted by Clemson University, February 2022

Society for Marketing Advances Doctoral Consortium Fellow, 2021

9th AIM-AMA Sheth Foundation Doctoral Consortium, 2021

8th AIM-AMA Sheth Foundation Doctoral Consortium, 2020